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  • Writer's pictureDan Spiner

5 Signs You Have a Fundable Idea and Where to Start

Updated: Jun 12, 2023

The world is full of entrepreneurs and start-up companies. How did they get their take off push? As we know, networking is a huge part of getting your idea off the ground. Odds are that a successful idea for a company or product received ample feedback and was adjusted accordingly. There are 5 signs that you have a profitable idea on your hands, so let’s dig in.

1. Market demand: One sign that you have a profitable idea is that there is a clear market demand for your product or service. This can be demonstrated by conducting market research and finding a sizable target audience that has a real need or desire for your offering.

2. Competitive advantage: Another sign of a profitable idea is having a competitive advantage over existing products or services in the market. This can be due to innovative features, lower cost, better quality, or other unique selling propositions that make your idea stand out from the competition. Protecting your advantage by acquiring patents makes a big difference!

3. Scalability: Another sign of a profitable idea is its potential to scale. This means that your product or service can be expanded or replicated easily and efficiently, allowing for growth and increased profits over time.

4. Positive feedback: If you receive positive feedback from potential customers, investors, or industry experts, this can also be a sign that your idea has profit potential. This feedback can help validate your concept and build momentum for future growth and funding.

5. Revenue and profit projections: Finally, if you have conducted thorough financial projections and have a clear plan for generating revenue and profits, this is the most significant sign that your idea is profitable. Having a solid business plan that outlines your revenue streams, costs, and profit margins can demonstrate to investors and stakeholders that your idea is financially viable and has the potential for long-term profitability.

Now that you’ve determined if you have a profitable idea on your hands, where do you go next?

The next step is to take actionable steps to bring it to market. The first step is to create a detailed business plan that outlines your vision, goals, and strategies for achieving success. This includes conducting market research to understand your target audience, their needs and preferences, and your competition. Create a budget and model financial projections to ensure you have the necessary resources to bring your idea to market. Once you have a solid business plan in place, you can begin developing the prototype of your product or service to confirm with potential customers and gather feedback. This will allow you to refine your idea and make necessary changes before launching it to the market. Once you have validated your idea by having clear first customers, and are ready to launch, develop a marketing and sales strategy to reach a larger target audience that will generate hockey stick revenue numbers. See one of my previous articles for more information on this: Components of a Successful Marketing and Reporting Plan.

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